Marketing for Fashion Startups in India: Why You Need a Full-Stack Agency Like OodlyDoodly

Fashion startups in India face stiff competition. Here's why outsourcing your marketing to an expert agency like OodlyDoodly—covering influencer campaigns, ads, PR, content, and design—is the smartest decision you’ll ever make.

Akhil Chaudhary

3/29/20252 min read

woman in yellow tracksuit standing on basketball court side
woman in yellow tracksuit standing on basketball court side

Building a fashion brand in India is not for the faint-hearted. From juggling sourcing and styling to managing suppliers, shoots, logistics—and let’s not even start on customer service—your plate is overflowing. And just when you think you’ve caught your breath, you're expected to build a social media presence, run ads, do influencer outreach, and maybe throw in some PR love too.

Now, let’s get real: you’re not a marketing agency.
So why are you acting like one?

Enter: OodlyDoodly—your quirky, strategic, all-in-one growth partner for fashion brands in India.

🧵 The Fashion Startup Struggle is Real

The Indian fashion space is booming—so is the competition. With legacy brands going digital and fresh faces entering every week, it’s no longer enough to just “be on Instagram.”

You need:

  • Scroll-stopping content

  • On-brand design

  • Targeted ads that convert

  • Credible influencers (not just pretty faces)

  • Smart PR placement

  • A conversion-friendly website

  • And, a strategy that ties it all together

Doing all that in-house? That’s a full team. Not one intern who knows Canva.

🎯 Why Outsource to an Agency Like OodlyDoodly?

We get fashion. Not just the aesthetic, but the psychology behind it. Our team brings cross-functional expertise that makes your brand look premium, feel human, and perform like a pro.

Here’s what you get when you work with us:

✨ Influencer Marketing That Isn’t Fluffy

Micro-influencers? Sorted. Copyright-free creator content? Done. We build your UGC library like a digital wardrobe—with options.

✨ Ads That Do More Than “Boost”

No more “Boost Post” strategy. We work across Meta, Google, YouTube, and more—with creatives that speak fashion fluently and drive real conversions.

✨ Content That Knows Your Tribe

Reels. Carousels. Fashion drops. Styling tips. Tutorials. Trend-jacking. We do it all, tailored to your brand voice.

✨ Packaging, Design & Visual Identity

From product packaging to logo to IG highlight covers—we make sure every pixel screams you. Aesthetics + strategy = brand recall.

✨ PR & Brand Collabs

We get you the kind of placements that actually matter. Think Vogue, Elle, India Today—not just random “top 10” blog mentions.

✨ Strategy, Strategy, Strategy

We don’t just “do” things. Every step is part of a mapped-out journey—from awareness to conversion to loyalty. We help you build a brand, not just content.

🧠 Why DIY Kills Brands (Especially in Fashion)

When fashion founders try to do marketing themselves, this usually happens:

  • Inconsistent branding

  • Random influencer spends with no ROI

  • Designs that look “meh” next to competitors

  • Zero clarity on metrics

  • And honestly? Burnout

By outsourcing, you're saving time, money, and energy—while gaining a strategic team that knows how to build cult brands.

💁‍♀️ Why OodlyDoodly?

We’re not just another marketing agency. We’re the “we got you” team.

With a female-first, design-obsessed, ROI-driven mindset, we blend creativity and numbers like no one else. We don’t do cookie-cutter; we do custom-crafted growth machines.

Whether you’re launching your first collection or prepping your 5th drop—we’ll make sure you slay both the runway and the ROI.

👗 Ready to Look as Good Online As Your Clothes Do?

Let’s talk.
Because building a brand should be as fun as styling it.

Click on this link to [Book a Discovery Call Now]