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Libas and Papa Pawsome Secure Funding to Fuel Growth: A Marketing Perspective

The Indian retail and pet care industries are witnessing rapid expansion, with brands like Libas and Papa Pawsome securing significant funding to scale their businesses. As a full-stack marketing agency, we understand the critical role of marketing in leveraging such growth opportunities. Let’s explore how these brands are evolving and what their success means for the market.

Akhil Chaudhary

3/30/20251 min read

man in black crew neck t-shirt sitting beside woman in red crew neck t-shirt
man in black crew neck t-shirt sitting beside woman in red crew neck t-shirt

Libas Hits ₹500 Crore Revenue, Raises ₹150 Crore for Expansion

Libas, a leading ethnic fashion brand, has reached a significant milestone with ₹500 crore in revenue for FY24. With plans to strengthen its offline presence, the brand aims to open 200 stores by 2026. This ambitious expansion is backed by a ₹150 crore investment from ICICI Venture, positioning Libas as a formidable player in the ethnic wear segment.

Marketing Takeaway:

  1. Omnichannel Strategy – Libas is focusing on both online and offline growth. For any brand looking to expand, a seamless omnichannel marketing strategy is crucial.

  2. Brand Awareness – With new stores opening, localized marketing strategies, influencer collaborations, and paid ads will play a pivotal role.

  3. Consumer Experience – Engaging customer experiences in retail stores and online can drive sales and customer retention.

Papa Pawsome Raises $400K in Seed Funding

The pet care industry in India is booming, and Papa Pawsome, a homegrown pet care brand, has successfully secured $400,000 in seed funding. This investment will help the company scale its operations, enhance product offerings, and strengthen its market presence.

Marketing Takeaway:

  1. Content-Driven Growth – As a D2C brand, leveraging content marketing via social media, SEO, and blogs can boost visibility.

  2. Community Building – Creating a loyal customer base through pet care tips, engagement campaigns, and influencer collaborations.

  3. Performance Marketing – Running targeted ad campaigns across Google, Instagram, and Facebook to drive conversions.

How Our Full-Stack Marketing Solutions Can Help Brands Like Libas & Papa Pawsome

At OodlyDoodly, we specialize in scaling brands with end-to-end marketing strategies. Whether it's branding, performance marketing, influencer outreach, or SEO, our tailored solutions help businesses achieve exponential growth.

  • SEO & Content Marketing – Enhancing brand visibility through optimized content.

  • Paid Advertising – Data-driven ad campaigns to boost ROI.

  • Social Media Growth – Engaging content and influencer collaborations.

  • Retail & D2C Strategy – Omnichannel marketing to drive in-store and online sales.

Want to scale your brand like Libas and Papa Pawsome? Contact us today for a tailored marketing strategy that drives real results!

Stay ahead in the market with expert-driven marketing strategies. 🚀

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